Coca-Cola showed how readily Millennials will engage in television-like content with their #CokeTV Moments campaign. A series of shows, hosted by Millennials on a dedicated YouTube channel, bubbled with youthful candour as participants engaged with challenges and topics. It may be online, but CokeTV has all the hallmarks of teen- oriented television shows of old. Millennials are multi-channel thinkers and active participants, but they still like to lean back and watch too.