The digital world has put a premium on design: experimental design has become a critical pillar of the digital world. Enjoyment, however, comes through the power of stories. Neither designing experiences nor narrative enjoyment are remotely new concepts, but in the digital world they have both exploded in importance. They bring the “content” to content. THE CONTENT MATRIX The Content Matrix. Sometimes content is magnetic; sometimes it is immersive; sometimes it is smart; and sometimes it is practical. Planning for Content