Howard Schultz famously said he does not believe in “advertising”, but over the years his thirst has grown – starting with promotional ads, then partner ads, through to tactical ads that have a little more flavour, like this one. Schultz’s advertising awakening! “Meet me at Starbucks” was the first global brand campaign to bring the warmth of Starbucks to life in film. A valiant effort to capture the feeling of Starbucks outside of its locations, and timed (albeit a little late…) to fend off competitors both large and small. The short march of digital, from the mid-1990s to the present day. The advent of the internet, access to broadband and adoption of mobile and has digitized global society. Digital advertising spend will surely overtake traditional by 2020.