“How to Carve an Elephant” by Neil French and Tham Khai Meng – a quick guide to creativity that is even more relevant to the digital age than it was prior. Always strive for simplicity above all else. “America’s Most Wanted” painting is what happens when one follows the average way. It carries the illusion of safety, but it is in fact the most dangerous way of all. In the digital age, it simply consigns you to oblivion. The other great requirement is simplicity. I once asked Neil French, very much a