IDENTIFIABLE VICTIM EFFECT The extent to which the vividness created by one human example creates superior impact. THOMAS SCHELLING (1921–2016) Cognitive Psychologist 1968 (Schelling): An identifiable victim will stimulate a more powerful emotional response than a statistical victim. 2013 (Genevsky et al.): fMRI revealed that effect elicited by identifiable information reliably shifts preferences for giving. No More Abuse: Memac Ogilvy and King Khalid Foundation campaign Utilizing the Identifiable victim effect to raise awareness of domestic violence.