Advertising Man (1963) deserves that appellation. It is more literary: while many copywriters have found it difficult to extend short form into book form, David had a natural gift for book writing. But Ogilvy on Advertising was something else: a most elegant rant against what he believed to be a legion of misconceptions about our business; a primer for anyone interested in advertising; an expression of some very dogmatic views, skillfully excused as brevity; and a showcase for the work he admired most (including a sizeable chunk of his own oeuvre). Within months of publication, Ogilvy on Advertising was a storming success. It has become an advertising classic, remaining in print for over three decades, translated into multiple languages, and featured in legions of syllabi around the world. More than that, many people I meet, whether they’re in the industry or not, tell me that the book is the first or only point of contact they have had with the agency he founded. I first met David in 1982, as a young Account Director in our London advertising agency. I was working in my small office there in the early evening. He happened to walk past, saw there was someone new inside, retraced his steps, came in and flopped in a chair. “Who are you?” Then, “What are you doing?” I was full of our recent win of the Guinness business, what wonderful work we were doing. He just looked at me and asked: “But are they gentlemen?” Some months later, their CEO, Ernest Saunders, “fell like Lucifer”. David had a prescience that was often uncanny.