In his Overture, David stated that one of his objectives was to separate “the eternal verities from the passing fads”. The refrain of this Codetta, so many years on, is that these verities still exist, as true as ever. Conflict between what is significant and what is not is perennial. The digital world has merely spurred a flurry of new fads, but we are just reaching the time where some perspective is possible. The time to reassert the verities has arrived. HALL OF FAME The Digital Revolution has been punctuated by work that has, from time to time, helped to define it. I have put together six case studies, dotted through the book – a Hall of Fame – of those all- time greats, which have stood the test of time, and which still carry lessons today. Like all selections, it’s very personal, and I am happy to be challenged!
Ogilvy on Advertising in the Digital Age Page 15 Page 17