With the launch of “Farmed and Dangerous”, a satirical four-part comedy series premiering on online platform Hulu, Chipotle shunned product placement and chose instead to engineer its values directly into the show’s DNA.

With the launch of “Farmed and Dangerous”, a satirical four-part comedy series premiering on online platform Hulu, Chipotle shunned product placement and chose instead to engineer its values directly into the show’s DNA.