NIKE AND NIKE+ In talking to R/GA’s Bob Greenberg about Nike, it is understandable why he’s such a champion of the famed sports brand. The swoosh logo is the most internationally recognized brand mark in the world. And “Just Do It” is one of the most well-known slogans. Rap artists have name-checked Nike in their music 687 times over the last decade, trumped only by Gucci and streets ahead of rival Adidas. To say that Nike has become a part of contemporary culture is an understatement; in the kingdom of sportswear and apparel, Nike reigns supreme. Nike has always seemed one step ahead of the competition – from its launch of an innovative “waffle” shoe in 1974, to the release of “Air” technology in 1987, to a prescient Jordan sub-brand deal in the 1990s. The company has a knack for combining leading-edge technology with style and grace. In the 2000s, it was the turn of the Nike+ FuelBand to lead the brand’s evolution. Just as Apple’s iPod was by no means the first mp3 player, Nike did not invent the fitness tracker. Nevertheless, FuelBand kicked off the billion-dollar wearables