3. Inspiration: data can spark an idea. Creative inspiration seems like magic, and data can inspire it in many ways. For me, it all boils down to this: Prioritization: Your data can show you whom to speak to and why. Personalization: Your data can point you towards certain categories of people, showing you why they behave in certain ways, and how you can reach them. Precision: Your data can help you generate the right message, delivered at the right time, to the right person, through the right medium.