With the Proud Whopper, Burger King showed that the LGBQT community are the same on the inside as everyone else. How? Same burger, different wrapper.
Ogilvy on Advertising in the Digital Age Page 125 Page 127With the Proud Whopper, Burger King showed that the LGBQT community are the same on the inside as everyone else. How? Same burger, different wrapper.
Ogilvy on Advertising in the Digital Age Page 125 Page 127