Bloomsbury USA An imprint of Bloomsbury Publishing Plc 1385 Broadway 50 Bedford Square New York London NY 10018 WC1B 3DP USA UK www.bloomsbury.com This electronic edition published in 2018 by Bloomsbury Publishing Plc BLOOMSBURY and the Diana logo are trademarks of Bloomsbury Publishing Plc First published in Great Britain by Goodman 2017 First U.S. edition published by Bloomsbury 2018 Text © Ogilvy & Mather, 2017 Design © Carlton Books Ltd., 2017 All rights reserved You may not copy, distribute, transmit, reproduce or otherwise make available this publication (or any part of it) in any form, or by any means (including without limitation electronic, digital, optical, mechanical, photocopying, printing, recording or otherwise), without the prior written permission of the publisher. Any person who does any unauthorised act in relation to this publication may be liable to criminal prosecution and civil claims for damages. No responsibility for loss caused to any individual or organization acting on or refraining from action as a result of the material in this publication can be accepted by Bloomsbury or the author. ISBN: 978-1-6355-7146-2 (HB) ISBN: 978-1-6355-7147-9 (eBook) Library of Congress Cataloging-in-Publication Data is available. To find out more about our authors and their books please visit www.bloomsbury.com where you will find extracts, author interviews and details of forthcoming events, and to be the first to hear about latest releases and special offers, sign up for our newsletter.

Ogilvy on Advertising in the Digital Age - Page 518 Ogilvy on Advertising in the Digital Age Page 517 Page 519