They say the early bird catches the worm, well this one caught the internet’s imagination in one of the earliest interactive and viral campaigns of the digital age. Type in a command and Subservient Chicken would fulfil your request from a host of pre-determined moves – cleverly reinforcing the brand’s “have it your way” message. (Anything outside of his repertoire would receive a humorous shake of the head). As someone who once worked with him once told me: “I have never met anyone who doesn’t love Chuck Porter.”