CONTENTS INTRODUCTION VIEW FROM TOUFFOU 1 CODETTA 2 THE DIGITAL REVOLUTION 3 THE SHORT MARCH 4 THE DIGITAL ECOSYSTEM 5 TO BE OR NOT TO BE A MILLENNIAL 6 THE POST-MODERN BRAND 7 CONTENT IS KING; BUT WHAT DOES IT MEAN? 8 CREATIVITY IN THE DIGITAL AGE “GIVE ME GOLD” ART OR SCIENCE? PERVASIVE CREATIVITY 9 DATA: THE CURRENCY OF THE DIGITAL AGE 10 “ONLY CONNECT” 11 CREATIVE TECHNOLOGY: THE SWEET SPOT 12 THE THREE BATTLEGROUNDS PUTTING THE SOCIAL BACK INTO SOCIAL MEDIA THE JOY OF MOBILITY CONTINUOUS COMMERCE 13 DIGITAL TRANSFORMATIONS DIGITAL POLITICS