global commerce, can be resolved through humankind’s unique ability to “think”. This billboard dispays icons from IBM's Smarter Planet campaign, in which intelligent solutions contribute to smarter cities. And it shows how design can express a powerful idea in the digital age. Dove re-establishes the relationship between women, their inner selves and their outward representation in media and advertising, exposing the rhetoric of the cosmetics industry. The poster’s message? You don’t have to conform to a stereotype to be beautiful.