Navigating the CSR The Sustainable Development Goals landscape today — can serve as an anchor for brand’s CSR initiatives Leveraging the SDGs 1. No Poverty A common way brands connect their CSR initiatives to 2. Zero Hunger well-known global sustainable goals is by leveraging the 3. Good Health and Well-being Sustainable Development Goals (SDGs). Since the creation of 4. Quality Education the goals, The United Nations Global Compact was developed 5. Gender Equality as a group within the UN that’s specifically focused on working with businesses to help them adopt SDGs into their business 6. Clean Water and Sanitation practices. 7. Affordable and Clean Energy There are 17 SDGs that span the realm of: Affordable and 8. Decent Work and Economic Growth Clean Energy (goal 7), Life Below Water (goal 14), Gender 9. Industry, Innovation, and Infrastructure Equality (goal 5). The SDGs were adopted by all United 10. Reduced Inequalities Nations Members States in 2015. The United Nations 11. Sustainable Cities and Communities describes them as, “the blueprint to achieve a better and more 12. Responsible Consumption and Production sustainable future for all. They address the global challenges we face, including those related to poverty, inequality, climate, 13. Climate Action environmental degradation, prosperity, and peace and justice. 14. Life Below Water The Goals interconnect and in order to leave no one behind, it is 15. Life On Land important that we achieve each Goal and target by 2030.” (06) Each of the 17 goals has specific targets and the UN releases 16. Peace, Justice, and Strong Institutions annual reports on progress each year. The goals and targets 17. Partnerships for the Goals enable companies to get involved in specific areas that are most relevant to them – ideally in areas that are aligned to their core values. 12 13