As brands attempt to be better faster by becoming sustainably driven ecosystems, it’s important to note that they didn’t necessarily embark on these initiatives on their own accord. As Larry Fink says, “Companies that fulfill their purpose and responsibilities to stakeholders reap rewards over the long-term. Companies that ignore them stumble and fail. This dynamic is becoming increasingly apparent as the public holds companies to more exacting standards.” (15) The public is indeed holding brands to exacting standards which has given rise to CSR, but it wasn’t always that way.