SUSTAINABLE “Real power and ENOUGH IS hope will come from NOT GOOD companies that execute ENOUGH on being more good—to make the world better, faster, not just worse (01) more slowly.” It’s 2019. Earlier this year 16-year-old Greta Thunberg was nominated for the Nobel Peace Prize due to her efforts surrounding climate change.(02) In March of this year, 1.6 million students in 300 cities around the world walked out of school to march for climate action.(03) While the youth of today continue to be catalysts in the drive toward environmental action, brands have been busy getting involved in environmental and other social good issues through ongoing or sporadic corporate social responsibility (CSR) initiatives — some faster than others. As consumers, we see many of these CSR initiatives come to life in the form of product and service initiatives that are often coined as sustainable: compostable food packaging, paraben free beauty products, pet food that’s void of artificial ingredients, computer components that are made ―William McDonough 2 3