ENDNOTES (01) Extract from William McDonough’s forward (17) AdAge https://adage.com/article/ (31) Stephen A. Greyser and Mats Urde https:// October 2018, Hervé P. Duteil Chief Sustain- to “Waste to Wealth”, by Peter Lacy cmo-strategy/kondo-craze-hits-re- hbr.org/2019/01/what-does-your-corpo- ability Officer, Americas BNP Paribas, public (02) Gizmodo. https://earther.gizmodo.com/16- tail/317189 rate-brand-stand-for recording: https://www.bna.com/2018-sus- year-old-climate-activist-greta-thunberg- (18) The Atlantic https://www.theatlantic. (32) Stylus http://www.stylus.com/nwqjw- tainable-business-summit-nyc/#video-re- has-been-no-1833290242 com/business/archive/2016/11/how-hu- c?utm_source=newsletter&utm_me- cordings (03) 350 org. https://350.org/press-release/1-4- mans-became-consumers/508700/ dium=email&utm_campaign=fri- (48) Derived from in-person presentation at million-students-across-the-globe-demand- (19) Earth Day.org https://www.earthday.org/ day_news_and_views_Feb%2015,%20 Bloomberg Sustainable Business Summit climate-action/ about/the-history-of-earth-day/ 2019&mkt_tok=eyJpIjoiTXpJd1pUUTN- October 2018, Hervé P. Duteil Chief Sustain- NR1k1TW1OayIsInQiOiJ6WkRLSElRaFR- ability Officer, Americas BNP Paribas, public (04) Dialogue credit: Cradle to Cradle, by Michael (20) Grantmakers in the Arts https://www.giarts. melk4U3haUU5wbFNVek1DcWYwVzdOU- recording: https://www.bna.com/2018-sus- Braungart and William McDonough. 2002 org/article/shape-corporate-philanthro- 1BRN04rNVo1RjRJZW5oS3JRU04rX- tainable-business-summit-nyc/#video-re- (05) LinkedIn. Marc Pritchard. https://www. py-yesterday-and-today C95RmNBcFBnaVgrQndsMTMzcG1n- cordings linkedin.com/feed/update/urn:li:activi- (21) Grantmakers in the Arts https://www.giarts. R0dyaUkyUWZcL09JOUpFMmZFbno3Yl- (49) Tesla https://www.tesla.com/blog/mis- ty:6512303882314539008/ org/article/shape-corporate-philanthro- VtdWwwVjhLWFl2bVl1T1ZJUzBqNU5DN- sion-tesla py-yesterday-and-today VYyS0tNdlYwQWFxIn0%3D (06) UN https://www.un.org/sustainabledevelop- (33) Kering https://www.kering.com/en/houses/ (50) 1 Hotels https://www.1hotels.com/about- ment/sustainable-development-goals/ (22) Estée Lauder Companies https://www. couture-and-leather-goods/balenciaga/ us/our-story (07) MSCI https://www.msci.com/esg-investing elcompanies.com/en/our-commitments/ (51) Organic Valley https://www.organicvalley. the-breast-cancer-campaign (34) Dell https://www.dell.com/learn/bg/en/bg- coop/about-us/ (08) Otto Scharmer. https://consciouscompan- (23) Bill Gates 2008 https://www.gatesfounda- corp1/corp-comm ymedia.com/sustainable-business/strate- tion.org/media-center/speeches/2008/01/ (35) Dell: https://www.dell.com/learn/bs/ (52) Organic Valley https://www.organicvalley. gy-models/embrace-the-journey-the-5-stag- bill-gates-2008-world-economic-forum en/bscorp1/corp-comm/ocean-plas- coop/blog/solar-community-future/ es-of-corporate-sustainability/ tics?c=bs&l=en&s=corp&cs=bscorp1 (53) Fast Company. https://www.fastcompany. (09) McKinsey and Company https://www.mck- (24) US Trust 2015 https://www.ustrust.com/ com/90280950/exclusive-patagonia-is-in- insey.com/featured-insights/leadership/ publish/content/application/pdf/gwmol/ (36) Sam’s Club https://corporate.samsclub. business-to-save-our-home-planet making-the-most-of-corporate-social-re- ustp_arl8qsq7_2015-09.pdf com/our-story sponsibility (25) Oxfam https://oxfamilibrary.openrepository. (37) Sam’s Club https://corporate.samsclub. 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(13) ING https://www.ingwb.com/themes/amer- (29) Mariana Mazzucato - Professor of Econom- (43) MAC https://www.maccosmetics.com/ com/2018/07/30/the-current-state-of-sus- icas-here-i-come-articles/how-circular- ics of Innovation and Public Value; Founder our-story tainability-reporting/ (Originally from Price- thinking-could-change-us-business-models and Director, Institute for Innovation and waterhouse-Coopers, ESG Pulse 2016) Public Purpose, University College London (44) Danone. https://www.danone.com/ (59) Otto Scharmer http://www.ottoscharmer. 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