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ENDNOTES (01) Extract from William McDonough’s forward (17) AdAge https://adage.com/article/ (31) Stephen A. Greyser and Mats Urde https:// October 2018, Hervé P. Duteil Chief Sustain- to “Waste to Wealth”, by Peter Lacy cmo-strategy/kondo-craze-hits-re- hbr.org/2019/01/what-does-your-corpo- ability Officer, Americas BNP Paribas, public (02) Gizmodo. https://earther.gizmodo.com/16- tail/317189 rate-brand-stand-for recording: https://www.bna.com/2018-sus- year-old-climate-activist-greta-thunberg- (18) The Atlantic https://www.theatlantic. (32) Stylus http://www.stylus.com/nwqjw- tainable-business-summit-nyc/#video-re- has-been-no-1833290242 com/business/archive/2016/11/how-hu- c?utm_source=newsletter&utm_me- cordings (03) 350 org. https://350.org/press-release/1-4- mans-became-consumers/508700/ dium=email&utm_campaign=fri- (48) Derived from in-person presentation at million-students-across-the-globe-demand- (19) Earth Day.org https://www.earthday.org/ day_news_and_views_Feb%2015,%20 Bloomberg Sustainable Business Summit climate-action/ about/the-history-of-earth-day/ 2019&mkt_tok=eyJpIjoiTXpJd1pUUTN- October 2018, Hervé P. Duteil Chief Sustain- NR1k1TW1OayIsInQiOiJ6WkRLSElRaFR- ability Officer, Americas BNP Paribas, public (04) Dialogue credit: Cradle to Cradle, by Michael (20) Grantmakers in the Arts https://www.giarts. melk4U3haUU5wbFNVek1DcWYwVzdOU- recording: https://www.bna.com/2018-sus- Braungart and William McDonough. 2002 org/article/shape-corporate-philanthro- 1BRN04rNVo1RjRJZW5oS3JRU04rX- tainable-business-summit-nyc/#video-re- (05) LinkedIn. Marc Pritchard. https://www. py-yesterday-and-today C95RmNBcFBnaVgrQndsMTMzcG1n- cordings linkedin.com/feed/update/urn:li:activi- (21) Grantmakers in the Arts https://www.giarts. R0dyaUkyUWZcL09JOUpFMmZFbno3Yl- (49) Tesla https://www.tesla.com/blog/mis- ty:6512303882314539008/ org/article/shape-corporate-philanthro- VtdWwwVjhLWFl2bVl1T1ZJUzBqNU5DN- sion-tesla py-yesterday-and-today VYyS0tNdlYwQWFxIn0%3D (06) UN https://www.un.org/sustainabledevelop- (33) Kering https://www.kering.com/en/houses/ (50) 1 Hotels https://www.1hotels.com/about- ment/sustainable-development-goals/ (22) Estée Lauder Companies https://www. couture-and-leather-goods/balenciaga/ us/our-story (07) MSCI https://www.msci.com/esg-investing elcompanies.com/en/our-commitments/ (51) Organic Valley https://www.organicvalley. the-breast-cancer-campaign (34) Dell https://www.dell.com/learn/bg/en/bg- coop/about-us/ (08) Otto Scharmer. https://consciouscompan- (23) Bill Gates 2008 https://www.gatesfounda- corp1/corp-comm ymedia.com/sustainable-business/strate- tion.org/media-center/speeches/2008/01/ (35) Dell: https://www.dell.com/learn/bs/ (52) Organic Valley https://www.organicvalley. gy-models/embrace-the-journey-the-5-stag- bill-gates-2008-world-economic-forum en/bscorp1/corp-comm/ocean-plas- coop/blog/solar-community-future/ es-of-corporate-sustainability/ tics?c=bs&l=en&s=corp&cs=bscorp1 (53) Fast Company. https://www.fastcompany. (09) McKinsey and Company https://www.mck- (24) US Trust 2015 https://www.ustrust.com/ com/90280950/exclusive-patagonia-is-in- insey.com/featured-insights/leadership/ publish/content/application/pdf/gwmol/ (36) Sam’s Club https://corporate.samsclub. business-to-save-our-home-planet making-the-most-of-corporate-social-re- ustp_arl8qsq7_2015-09.pdf com/our-story sponsibility (25) Oxfam https://oxfamilibrary.openrepository. (37) Sam’s Club https://corporate.samsclub. (54) Gro Harlem Brundtland 1987, Our Common com/bitstream/handle/10546/620599/bp- com/our-story Future http://www.un-documents.net/ (10) World Economic Forum https://www.wefo- public-good-or-private-wealth-210119-en. our-common-future.pdf rum.org/agenda/2019/01/why-business- pdf (38) UNFCCC https://unfccc.int/news/costa-ri- (55) ING https://www.ingwb.com/themes/amer- es-must-be-driven-by-purpose-as-well-as- ca-commits-to-fully-decarbonize-by-2050 icas-here-i-come-articles/how-circular- profits/ (26) Nielsen https://www.nielsen.com/us/en/ (39) Turismo Sostenible https://www.turis- thinking-could-change-us-business-models (11) World Economic Forum https://www.wefo- insights/reports/2018/unpacking-the-sus- mo-sostenible.co.cr/ rum.org/agenda/2019/01/why-business- tainability-landscape.html (56) The Circularity Gap Report 2019 https:// es-must-be-driven-by-purpose-as-well-as- (27) Nielsen https://www.nielsen.com/us/en/ (40) Salesforce https://www.salesforce.com/ www.circularity-gap.world/ profits/ insights/reports/2018/unpacking-the-sus- company/about-us/ (57) Nielsen 2018 https://www.nielsen.com/us/ (12) Forbes https://www.forbes.com/sites/ tainability-landscape.html (41) Salesforce https://www.salesforce.com/ en/insights/news/2018/was-2018-the- jaycoengilbert/2019/01/24/larry-fink-tuck- (28) ING https://www.ingwb.com/themes/amer- company/sustainability/ year-of-the-influential-sustainable-consum- er-carlson-david-brooks-and-the-call-for-a- icas-here-i-come-articles/how-circular- (42) MAC https://www.maccosmetics.com/ er.html capitalist-reformation/#62e40ace78a5 thinking-could-change-us-business-modelsl our-story (58) CPA Journal, 2018 https://www.cpajournal. (13) ING https://www.ingwb.com/themes/amer- (29) Mariana Mazzucato - Professor of Econom- (43) MAC https://www.maccosmetics.com/ com/2018/07/30/the-current-state-of-sus- icas-here-i-come-articles/how-circular- ics of Innovation and Public Value; Founder our-story tainability-reporting/ (Originally from Price- thinking-could-change-us-business-models and Director, Institute for Innovation and waterhouse-Coopers, ESG Pulse 2016) Public Purpose, University College London (44) Danone. https://www.danone.com/ (59) Otto Scharmer http://www.ottoscharmer. (14) Ellen MacArthur Foundation https://www.el- (UCL), Author: The Value Of Everything about-danone/sustainable-value-creation/ com/sites/default/files/Otto_Scharmer_In- lenmacarthurfoundation.org/circular-econo- http://www.jordantimes.com/opinion/ our-mission.html dian_Management.pdf my/concept mariana-mazzucato/let-us-get-real-about- (45) B Corporation.net https://bcorporation.net/ (15) Larry Fink 2019 Letter to CEOs https://www. purpose directory/danone-north-america (60) EY https://www.ey.com/Publication/vwLU- blackrock.com/corporate/investor-rela- Assets/ey-sustainable-brands-purpose-led- tions/larry-fink-ceo-letter (30) Stephen A. Greyser and Mats Urde https:// (46) We Forum https://www.weforum.org/agen- brands-survey/$FILE/EY-Sustainable%20 hbr.org/2019/01/what-does-your-corpo- da/2019/01/why-businesses-must-be-driv- Brands%20Purpose-led%20Brands%20Sur- (16) Marie Kondō, Author of: The Life-Changing rate-brand-stand-for en-by-purpose-as-well-as-profits/ vey%20Insights_Aug%202017(Digital%20 Magic of Tidying Up: The Japanese Art of (47) Derived from in-person presentation at -%20Single)_secured.pdf Decluttering and Organizing Bloomberg Sustainable Business Summit 90 91

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