About Ogilvy GROWTH & INNOVATION Ogilvy Growth & Innovation is the strategy, We also work closely with teams and innovation, and business insights arm of The businesses across Ogilvy including Ogilvy Group. An enterprise-wide offer, we Advertising, Brand and Communications, provide advisory services across Business Public Relations, Experience Growth & Innovation Strategy, Business and Health. Our global team works across Transformation, Corporate Brand & Marketing all sectors and categories including Innovation, Sustainability, Behavioral Science healthcare, technology, financial services, and Growth Insights, Trends & Futuring. manufacturing, automotive, retail, and many more. We are a global network and bring agile and diverse teams of analysts, strategists, and For more information please visit us at: consultants together at the intersection https://www.ogilvy.com/work/growth- of brand, growth, innovation, and innovation transformation. We are positioned as the Or contact us at: strategic advisors to the C-Suite on all [email protected] aspects of brand, marketing, and business growth. Sources TREND 1 https://www.bloomberg.com/professional/blog/metaverse-may-be-800-billion-market-next-tech-platform/ https://hypebeast.com/2021/5/virtual-gucci-bag-roblox-resale https://www.theguardian.com/games/2020/apr/24/travis-scott-concert-fortnite-more-than-12m-players-watch TREND 2 https://www.bbc.com/news/business-56559073 https://www.cnn.com/2021/09/08/business/shipping-containers/index.html https://nrf.com/media-center/press-releases/september-retail-sales-grew-delta-variant-favored-spending-goods-over TREND 3 https://www.pewresearch.org/fact-tank/2021/10/13/americans-see-stronger-societal-conflicts-than-people- in-other-advanced-economies/ TREND 4 https://www.weforum.org/agenda/2021/06/remote-workers-burnout-covid-microsoft-survey/ https://metro.co.uk/2021/11/16/why-are-millennials-and-gen-z-leading-the-great-resignation-by-quitting-jobs-in-droves-15609002/ https://www.ibm.com/thought-leadership/institute-business-value/report/employee-expectations-2021 TREND5 The Adaptive Business: The Future of B2B published by WPP, Ogilvy Growth & Innovation TREND 6 https://www.conecomm.com/research-blog/2017-csr-study https://home.kpmg/xx/en/home/insights/2020/11/the-time-has-come-survey-of-sustainability-reporting.html https://newclimateeconomy.report/2018 28 BUSINESS & GROWTH TRENDS 2022 OGILVY GROWTH & INNOVATION