What TO DO NEXT LOOK WITHIN 1 Understand where your business is on its own sustainability journey. Carry out an audit to understand your current strategy, which should involve mapping all of your commitments and pain points alongside the macro landscape. BUILD A PLAN 2Use your audit findings to develop your organization’s sustainability ambition, then align this to your customer needs through cognitive profiling. BRING IT TO LIFE 3 Map your customer-experience journey online with your sustainability ambition to identify how you can create a sustainable experience from the value chain through to point of sale and beyond. 27 BUSINESS & GROWTH TRENDS 2022