Illustrations 7.1, 7.2, 7.3, 7.4, 7.5, 7.6, 18.1; see also Drawings, Photographs India 3.1, 8.1, 13.1, 17.1 Industrial advertising see Business-to-business advertising Insulation, house International Correspondence School International Paper Interpublic Interviewers 3.1, 15.1 Investment 4.1, 9.1 Irish, Judson Islam 2.1, 2.2 Italy 7.1, 10.1, 17.1, 17.2 Ivory Bar J Jack Daniel’s whiskey 2.1, 2.2 Jacoby, Professor Jamaica Japan 2.1, 9.1, 17.1, 17.2, 17.3, 18.1 Jargon Jetté, Ellerton Jingles Jobs John Deere machinery Johnny Walker Whisky Johnson, Arno Johnson, Howard Johnson, Lyndon 18.1, 19.1, 19.2, 19.3 Johnson, Samuel Jones agency J. Walter Thompson 2.1, 5.1, 5.2, 12.1, 18.1, 18.2, 18.3 K Kelstadt, Charlie 6.1, 9.1 Kennedy, John E. Kennedy, John F. 4.1, 8.1