Kenya Kershaw, Andrew Kettering, Charlie Kinney, Gilbert Kleinman, Philip KLM 7.1, 10.1 Koenig, Julian Korda, Reva Kotex sanitary towels Kroll, Alexander Krone, Helmut 2.1, 4.1, 7.1 L Lacroix Lambert, Jerry 16.1, 16.2, 18.1 Lambert Pharmaceutical Co. Lasker, Albert 2.1, 3.1, 4.1, 18.1, 18.2, 18.3 Lasker, Mary Latin America Launch advertising Layouts 3.1, 5.1, 7.1, 7.2, 7.3, 7.4, 11.1, 12.1 Leading (line-spacing) Legal aspects 5.1, 19.1 Legislation, advertising influence Lemonnier, Pierre 7.1, 7.2 Lennen & Newell Lent, Henry Lever Brothers 3.1, 5.1, 15.1 Levitt, Professor 11.1, 17.1 Life magazine Life Savers confectionary 18.1, 18.2 Lighters Lilt cleaner Lincoln, Abraham 4.1, 9.1, 9.2, 15.1 Liquor, 292 Listerine 16.1, 16.2, 18.1 Lloyd George, David