When I got the Rolls-Royce account, I followed my rule of using the client’s product. Other Rolls-Royce owners have included Rudyard Kipling, Henry Ford I, Ernest Hemingway, Woodrow Wilson, Charlie Chaplin, Baden Powell and Lenin. Mine lasted 22 years. 1 Writing that Works, by Kenneth Roman and Joel Raphaelson, Harper & Row, 1981 2 When Senator Benton left the Benton & Bowles agency and joined the University of Chicago, he found the politics much worse. 3 Read Speech Dynamics by Dorothy Sarnoff, Doubleday, 1970 4 A commission is paid to the agency by the medium – print, television, radio – in which the agency has bought space on behalf of its client. Under this arrangement, the agency finances services to its clients out of commissions, rather than charge fees direct to the client.