5 How to get clients ere I go, boasting again. There are better copywriters than I am, H and scores of better administrators, but I doubt if many people have matched my record as a new business collector. In my Confessions, I told how I started by making a list of the clients I most wanted – General Foods, Lever Brothers, Bristol Myers, Campbell Soup Company and Shell. It took time, but in due course I got them all, plus American Express, Sears Roebuck, IBM, Morgan Guaranty, Merrill Lynch and a few others, including three governments. While some of these clients have since defected, their total billings with Ogilvy & Mather add up to more than three billion dollars – so far. A big account walks in. (From White Collar Zoo by Clare Barnes Jr.)