Click here for hi-res image. While most advertising for countries should be designed to plant a long-term image in the reader’s mind, there are occasions when it can be used ad hoc, to solve temporary problems. In 1974 American newspapers were full of reports of shortages of electricity in Britain, enough to discourage Americans who did not relish spending their vacation in the dark. The end of the shortage was not reported in the press, but it was announced in our advertisements, and research showed a satisfactory decrease in anxiety among prospective visitors. At another period it was learned from research that Americans were concerned about high prices in Britain. This was met by advertising the actual prices of hotels and restaurants. One of a series for the Peruvian airline, Faucett. They pulled 20,000 requests for a brochure offered at the end of the copy.