READING LIST SCIENTIFIC ADVERTISING by Claude Hopkins. Introduction by David Ogilvy. Bell Publishing, NY. TESTED ADVERTISING METHODS by John Caples. Foreword by David Ogilvy. Prentice-Hall (Canada) 1975. REALITY IN ADVERTISING by Rosser Reeves. Alfred Knopf, NY 1961. MADISON AVENUE by Martin Mayer. Harper & Row, NY 1958. CONFESSIONS OF AN ADVERTISING MAN by David Ogilvy. Atheneum, NY 1962. NEW ADVERTISING: TWENTY-ONE SUCCESSFUL CAMPAIGNS FROM AVIS TO VOLKSWAGEN by Robert Glatzer. Citadel Press, NJ 1970. THE 100 GREATEST ADVERTISEMENTS by Julian Watkins. Dover Publications, NY. THE ART OF WRITING ADVERTISING by Denis Higgins. Advertising Publications. HOW TO ADVERTISE by Kenneth Roman and Jane Maas. Foreword by David Ogilvy. St Martin’s Press, NY. ADVERTISING INSIDE OUT by Philip Kleinman. W H Allen, London 1977. SUCCESSFUL DIRECT MARKETING METHODS by Bob Stone, Crain Books, Chicago 1979. OR YOUR MONEY BACK by Alvin Eicoff. Crown, NY 1982. THE ART OF PLAIN TALK by Rudolph Flesch. Collier Macmillan, NY 1962. WRITING THAT WORKS by Kenneth Roman and Joel Raphaelson. Harper & Row, NY 1981.
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