THE ELEMENTS OF STYLE by William Strunk and E B White. Collier Macmillan, NY 1979. THIRTY SECONDS by Michael Arlen. Farrar, Straus & Giroux, NY 1980. SPEECH CAN CHANGE YOUR LIFE by Dorothy Sarnoff. Doubleday, NY 1970. THE DUPING OF THE AMERICAN VOTER: DISHONESTY AND DECEPTION IN PRESIDENTIAL TELEVISION ADVERTISING by Robert Spero. Lippincott & Crowell, NY 1980. OBVIOUS ADAMS by Robert Updegraff. Updegraff Press, Louisville, Kentucky.
Ogilvy on Advertising Page 313 Page 315