Another elegant and effective ad from the winning Rubicam team. Click here for hi-res image. LEO BURNETT 1891-1971 The first thing that struck you about Leo Burnett was his extraordinary appearance. Carl Hixon describes it perfectly: ‘He was short and slope- shouldered, with a paunch. His lapels were sprinkled with cigarette ash. A large double chin gave him a faintly froggy aspect. When he spoke, his voice was a gruff rumble. But his most memorable feature was his prominent lower lip.’
Ogilvy on Advertising Page 281 Page 283