editorial graphics, your campaigns will become islands of good taste in an ocean of vulgarity. Layouts are often pinned up on bulletin boards at meetings and approved at a distance of 15 feet, as if they were posters. This leads to setting headlines in 72-point, which is impossible to read at the normal distance of 20 inches. Editorial graphics also work well in newspapers. I made this launch ad for Guinness look like the front page of a newspaper. Are two-page spreads worth the cost? They cost twice as much as single