13 DIGITAL TRANSFORMATIONS The Digital Revolution has upended almost every aspect of human experience: it influences how we relate to the governments who rule us and how we choose them; it influences how we spend our leisure time and where we choose to go; it influences our appreciation of social issues – and how they might be solved. Ogilvy on Advertising gave the classic recipes for advertising tourism, politics, and good causes. Many of these have not changed much. But digital has transformed our ability to do all this in rather dramatic ways. Simple posters like this that rail against corruption were supported by a novel variety of techniques, from holograms to animation. DIGITAL POLITICS David Ogilvy had a rule of no political advertising. Now and then – but not often – Ogilvy & Mather has broken this rule, only ever in an associated agency, and only on the basis that staff members are personally vested in it. We did so in the Indian General Election of 2014, through a subsidiary shop, and gave Piyush Pandey, Executive Chairman and Creative Director for Ogilvy & Mather India and South Asia, the space in which to create the work. In doing so, he gave creativity to a client who personally wanted it, Narendra Modi; but, more than that, it signalled how the