teams that helped us gather all the material needed to put this publication together. I must also thank Steve Goldstein, Stacey Ryan-Cornelius and Lauren Crampsie for all their practical support; and the “home team” of Nikolaj Birjukow, Alexander Banon, Harley Saftler and John Vetrano. Joan Huber, Mariah MacCarthy, Laird Stiefvater and Ellen Pierce, Eleanor Tsang, Erin Clutcher, Lynn Whiston and Arlene Richardson all went beyond the call of duty. Jeremy Katz and Samar Taher Khan helped produce the book at Ogilvy, and Samar assisted in a myriad of essential ways alongside me from beginning to end. Mark Dewings gave me completely invaluable help. Tuan Ching, Joohee Park and Jess Xuan contributed many design elements. My deepest thanks go to them all. Outside of Ogilvy, I am indebted to my clients first and foremost. I have been blessed to know and work with them, and these are just a few who have helped push their “partners” into better and better work: John Hayes, Alison Bain, Tony Palmer, Clive Sirkin, Rishi Dhingra, Keith Weed, Marc Mathieu, Walter Susini, Steve Miles, Fernando Machado, Jon Iwata, Bharat Puri, Phil Chapman, Nikhil Rao, Dana Anderson, Salman Amin, Ann Mukherjee, Patrice Bula, Tom Buday, Quique Pendavis, Sean Murphy, Christine Owens, Maureen Healy, Peter Nota, Jeanette Senerchia, Javier Sanchez Lamelas and Rodolfo Echeverria. It was Jonathan Goodman of Carlton Publishing who had the idea for this book, and then pushed and prodded until I finally wrote to him. I thank him, editors Alison Moss and Gemma Maclagan Ram, Art Director Russell Knowles and the whole team at Carlton for turning my untidy pile of pages and images into reality. Finally, there are others who have given freely of their time and knowledge: the “famous five” – Bob Greenberg, Akira Kagami, Martin Niesenholtz, Matias Palm- Jensen, Chuck Porter – and also Thomas Gensemer, Russell Davies, Surjit Bhalla, Phil Rumbold, Tim Piper, Adam Smith, Jeff Bowman, and Rob Norman.