book Ready Player One to get a feel for what a dystopian world based on virtual reality and haptics could be like. VR, AR, and Mixed Reality depend on a suite of rapidly evolving technological innovations to create an experience. While many of these devices are relatively rare at this moment, consumer VR tech is on the cusp of becoming much less intrusive, and prices are dropping precipitously. Soon, there will come a point – still undefined – where the tech will be friendly enough, and the price low enough, that this tech jumps from early adopters to the mainstream. But I do expect the practical uses of VR/AR will be more educational than
Ogilvy on Advertising in the Digital Age Page 274 Page 276