Haptics provide the feedback that make simulations feel more real. Anyone who has played a modern video game will be familiar with the “buzz” a controller can make to indicate an action. In VR, the experience is more sophisticated, but the idea is the same, but with a twist. The haptic controllers don’t just give physical feedback; they give the user the means to interact with objects in the virtual environment, with physical feedback cues to fool the mind. That’s now. Future devices will read hand and finger positions in space and give more nuanced feedback, leading to a much greater feeling of reality. The potential is there for much more than just entertainment, both good and bad. Take a real-life look at the

Ogilvy on Advertising in the Digital Age - Page 274 Ogilvy on Advertising in the Digital Age Page 273 Page 275