intimacy in depth 147–8 Iran, disproportionate growth in 251 Islam 70–1 Isobar 227 Iwata, Jon 59 J Jägermeister 157 Janmohamed, Shelina 71 Jim Beam 159 Jobs, Steve 174, 211 John Street 37 Johnnie Walker 56–7, 56 Jollibee 261 Jope, Alan 262 Journal of Advertising Research 34 K Kagami, Akira 216–20, 216, 218 Kahn, Robert 14, 14 Kahneman, Daniel 238–9, 239, 245, 245, 246, 246 Kaisi, Katsura 220 Kestin, Janet 44 KFC 261 Kimberly-Clark 242–3, 243 Kind Collective 228 Kindle 190 Kirkland, Mike 44