middle-class consumers in 252–3 and velocity 254 Instagram 73, 165, 165, 260 as ephemeral network 41 in Philippines 262 integration: deep 135–6, 137 evolution of 136 Intel 116, 117 internet (see also ARPANET; World Wide Web): advertising pays for 17 advertising transformed by 13 back-of-an-envelope beginnings of 12 birth of 12 bubble, bursting of 28 and China 255–60, 256, 258 Chinese users of 20, 20 founders of 14–15, 14–15 looking for a commercial model 12 march in progress of 26–9 and media interests 17 and memes 79–80 and post-modern brands 64 riven by conflict 13 and targeting 68 and “viral” 79 what to give up instead of 48–9, 49 Internet Explorer, and ad-blocking software 29 Internet of Things 19, 161