1995 Nokia introduces first smartphone series, the Nokia 9000, a folding-notebook-style unit with internet access via WAP and a full QWERTY keyboard. DoubleClick founded, an early Application Service Provider (ASP) that serves ads (primarily banner ads). IPOs two years later as a Top 10 internet site. 1996 First DVRs introduced at Consumer Electronics Show, raising spectre of ad-skipping, the TV equivalent of ad blocking in digital media. 1997 Number of people using the web, and search engines, reaches 70 million, up from 16 million just two years earlier. 1998 TV ad revenue hits $8.3 billion. Google and MSN search engines launch. Google develops PageRank, measuring quality and strength of inbound links to determine relative value of sites. GoTo.com launches bidding for higher placement in search results.