World Wide Web (see also internet), and founders’ idealism 17 World Wildlife Fund 205 WPP 45, 62, 132, 248–9, 266 X Xanga 30 Xerox Alto 26 Xiaomi 260 Y Yahoo!, search engine of 28 Ying Zhang 246, 246 Yoshida, Hideo 220 Young Turks 41, 42, 146 YouTube 105 and ALS Ice Bucket Challenge 169 as archival network 41–2 and Cadbury 97 and Evolution 44 and live capabilities 42 and Millennials 52, 52 and Millennials’ search behaviour 138 YouTube Red 42 Z Zalis, Shelley 68 Zhang, Ying 246, 246