Incredible !ndia created a distinctive identity for the nation; depicted familiar sites in an unfamiliar way; highlighted the scenic breadth of the nation; and linked people from all over the world to the welcoming embrace of India. As befits a nation both high-tech and rich in heritage, Incredible !ndia has always mixed traditional and digital media in its quest to boost India into the first rank of tourist destinations. DIGITAL TOURISM David Ogilvy devoted an entire chapter of Ogilvy on Advertising to foreign travel. After all, he was known, as he put it, as “the Grand Panjandrum of travel