Meanwhile in the US, the Healthcare.gov website that launched in October 2013 got 20 million visits but could only effect 500,000 complete transactions, causing huge embarrassment. President Obama took the blame: “Like any law, like any big product launch, there are going to be some glitches as this thing unfolds. That happens whenever you roll out a new program.” In the aftermath of the Healthcare.gov debacle, the US turned to the UK’s Government Digital Service for help. Less is more it seems.