and digital-media spend 31 and disintermediation 21 as ephemeral network 41 growing use of 29 and IFLScience 118 launch of 28 and Nestlé 209 and nudging 247 and Old Spice 105 as one of digital “big three” 31 and politics 193, 195, 195 revenue of 29 and tourism 202 and Toyota 57 and underserved communities 180 and video 40–1, 42 Facebook Live 42 Facebook Messenger 166 Fairnington, Alan 132 Fallon, Jim 229 Fanta 86 Farfar 226–8 FatCat 260 Feldwick, Paul 101–2, 107 feminism 66–8 Fetherstonhaugh, Brian 148 Financial Times (FT) 223 Firefox, and ad-blocking software 29 5G 179