CHRISTOPHER MARLOWE (1564–1593) The dramatist, the best wordsmith money could buy, and great to go drinking with. Discontent killed him, unfortunately – he died in a tavern brawl. His heroes are somehow hipper than Shakespeare’s, his more famous contemporary. His words terrify, as for instance, from the mouth of the dying Tamburlaine: “Come, let us march against the powers of heaven/And set black streamers in the firmament/To signify the slaughter of the gods.” More “black streamers”, please. He’s the Creative Director. SIGMUND FREUD (1856–1939) The Viennese provocateur, mercilessly probing the unconscious for insights. He’s the Account Planner. In Civilization and Its Discontents (1930) he sees love as the way of galvanizing creative endeavour, which helps us re-find our lost selves. “The way of life which makes love the centre of everything, which looks for all satisfaction in loving and being loved.” I have never seen great creativity come up out of hate. Hating consumers, hating clients: it’s surprisingly common.