For digital natives, the internet has truly become an extension of self. In this AT&T study from 2016, almost a third of the US digital native respondents surveyed claimed they’d prefer to chop off a finger than lose their phone. • Humanity does not have a common set of attitudes toward technology. • A decrease in technophobia, which is real, does not infer that techno indifference is also on the decline. In fact, the latter is rising. • Even digital natives exhibit different attitudes dependent on the degree to which they are socially engaged. In other words, connectivity is not a constant; rather, it is a variable that manifests itself in different ways for different people. It sounds so obvious, but digital zealotry doesn’t always put it that way. The reason, of