Connectivity certainly becomes a cause of dependence, and spawns a series of behaviours, of which multitasking is the most ubiquitous. But, beyond that, we have to be careful not to assume that everyone exhibits the same attributes in response to the use of technology. I’ve not seen a shred of evidence to suggest they do. For instance, demographic segmentation studies can often be soulless affairs. While they are capable of shedding light, they ought to be treated with caution, not least from giving one the false illusion that their “segments” are real people. That said, there are a few (surprisingly few) significant segmentation studies that have been conducted on the impact of digitalization. They all, of course, construct and label their segments differently. Take your choice between Techno-sploiters and Mouse Potatoes, Techno-gamers or Gadget Grabbers. But there are some conclusions that can be safely drawn from them: