Content thumbnail Making Brands Matter

Propelling beyond EMBED “You want to refocus tomorrow —the future of CSR CSR IN ALL your core business BUSINESS in ways that make it KPIS a force for good, not (59) destruction.” While 60% of As data on CSR becomes more and companies believe their more compulsory, and investors sustainability disclosures continue to evaluate corporate facilitate investors’ com- strategies based on CSR metrics with parison of com- panies, 92% of increased intrigue, brands will need to investors do not agree.(58) ensure their initiatives are measurable ―CPA 2018 and codified against their overall business strategy – not add-on KPIs that live outside core business metrics and reports. ―Otto Scharmer Senior Lecturer at MIT and cofounder of the Presencing Institute 86 87

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