and internet 255–60, 256, 258 internet 256 internet users in 20, 20 middle-class consumers in 252–3 and QI codes 257 and rich symbolism 249 and social as a mindset 258–9 and velocity 254 and Visit Britain 259, 259 and WPP revenue 248–9 Chipotle 61, 85, 85 Choose Beautiful 45 Chouinard, Yvon 188, 189 Clark, Jim 211 Clark, Wendy 146 Clinton, Bill 224 Clinton, Hillary 196, 196 cloud technology 120–1, 121, 124 The Cluetrain Manifesto 61 COBOL 26 Coca-Cola 52, 59, 59, 61, 62, 79, 80, 103, 103, 110, 110 code 150–2, 151 Coke Zero 92–3, 93 Collins, Brian 113–14 Collins, Jim 40 Compact 27 Compuserve 27 Condé Nast 27 Confessions of an Advertising Man (Ogilvy) 8