operating systems. 1974 IBM Los Gatos Scientific Center develops a portable computer prototype called SCAMP (Special Computer APL Machine Portable). Motorola begins a run of firsts in the mobile market, including the 8000 series, aka the Brick Phone. “JOEL, THIS IS MARTY. I’M CALLING YOU FROM A CELL PHONE, A REAL HANDHELD PORTABLE CELL PHONE...” First words on a mobile phone call from Motorola researcher and executive Martin Cooper to chief competitor Joel S. Engel of Bell Labs, in New Jersey, 3 April 1973. 1976 First incidence of spam when marketing director of computer manufacturer Digital Equipment Corporation (DEC) sends message promoting sales events for its latest models to about 400
Ogilvy on Advertising in the Digital Age Page 52 Page 54